Yes, they initially missed ‘Beaujolais Nouveau Day‘, viz. November 17, 2022 (the 3rd Thursday of November) — see below — THEN they decided they were only going to sell it South of Concord.
I went looking for a bottle, on December 1, 2022, to the ‘Gilford’ store. Didn’t see a display. So, I asked a lady. She directed me, immediately, to THE MANGER. He was on the ball. Gave me the whole scoop. The Commission had decided that only stores South of Concord would get the 2022 ‘Beaujolais Nouveau’! I was gobsmacked. What? We are now 2nd class citizens within the State. The Manager, to his credit (& he is a v. nice guy), was not happy & said that he had sent an e-mail complaining. He also added that his e-mail did nothing & he did not expect that they would even bother to take any notice of it.
I was livid.
I think the Commissioner, Joseph W. Mollica, should be impeached. This is a crime against us — those living North of Concord. The sheer audacity.
I called and complained. They said someone will call me back to discuss. They never did. Not good.
The New Hampshire Liquor Stores, only ever interested in raking in as much money as they can possibly do, has never bothered to understand wine — & in particular ‘Beaujolais Nouveau’. There isn’t that much money in it — the bottles are (still) relatively inexpensive.
Their interest is in hard liquor where they have hefty margins.
That was yesterday! The 3rd Thursday of November. That is a sacred day. The 3rd Thursday of November — Beaujolais Nouveau Day around the world. And it never varies. Same each & every year. The 3rd Thursday of November.
Delayed. Look for it this weekend. Philistines. Clueless.
I will, grudgingly, buy a bottle to taste it. But, that is it. In other years I but at least 6 bottles. But, screw the NH Liquor Stores. I am not giving them too much of my money.
But, it will NOT be so in damn, bloody New Hampshire!
Most likely due to the incompetence of the damn, bloody New Hampshire State Liquor Stores. They are philistines. NO bloody idea that today is Beaujolais Nouveau Day. Well …
I tried NOT ONE but two LARGE NH Liquor Stores. Don’t have it. They claim it is on a ship in Boston harbor.
I am beyond LIVID.
First time, as far as I can remember, & we are talking at least 40 years, WHEN I have NOT been able to celebrate Beaujolais Nouveau Day.
I wish, I wish I could live somewhere else. I really do.
I will confess that I think that it is probably the ugliest wine label I have ever seen! Yikes. What are supposed to be two glasses of wine look more like dangling bull’s testicles. Yes, I know that you mustn’t judge a wine by its label, but dear Georges Duboeuf could sure have done better.
I didn’t have the time to check this year, BUT if the last few years are anything to go by, they have a worldwide COMPETITION for the design of the label. If that was the case, they are saying this was the BEST they got. Wow. I find that hard to believe.
Well, here’s keeping my fingers crossed that the wine will be 10,000 times more appealing than the label. SMILE.